At the end of last year I was planning to write a post that was something like “The Best Products of 2009” or “The 2009 Product of the Year” or even “The Best Products of the Decade”. After asking my twitter friends and designers what they thought, and compiling their feedback and suggestions, I realize this did not make sense, as I was not in a position to actually trial enough products to make an accurate call.
Not only that, I realized that the Internet was littered with such product “Oscar Awards”. Unfazed, I decided to instead focus on something that is closer to the core focus of this site. Design strategy and direction.
At the same time while I was drafting the content of this post, I was contacted by the PR folks from Waggner Edstrom, and asked if I would be interested to take part as 1 of the 5 expert panelist in an event organized by HP + Microsoft called Future Is. They asked me if I would be interested to share what I thought the Future Is from the perspective of an industrial designer.
As with most weird cosmic convergences, I was more than happy to share, last Saturday, my 11 Design Strategies of the Next Decade on this public platform but I only managed to share 1 out of my 11 strategies during the panel discussion. However the sideshow above contains the full 11 strategies and thus you will get to read the entire presentation instead of being there.
Besides only having 5 minutes to present, the reason why the full slide presentation is published here was that HP would like to take this discussion online and engage the world’s budding design futurists. HP would like to hear your thoughts on what the Future Is to you?
Now to encourage you guys to stop lurking and start sharing, I am giving away a HP Mini 5101 for the best comment, which I will select. Comments from regular readers get extra brownie points! (Just Kidding)
If only it was that easy! The other 4 bloggers will also share their thoughts online and only the contributors of the best, most interesting and vibrant discussion will get a chance to win this giveaway! So do start writing, tweeting and passing the word around! But most of all I hope you will enjoy the article and the conversations that follow.
Disclaimer 1: It seems that if the judges pick this as the winning discussion, I get to win a HP Envy 15. So if you win, I win! As I’m in the market for a PC and I have a belly to feed, this will really help me out! (Heh-heh no pressure!)
Disclaimer 2: I intentionally left Green out of the presentation as I consider Green is a basic “hygiene factor” i.e. a must do in the next decade.
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.