90% of All Content is BS so Don’t be Lazy

2013/4 Brad Frost from CreativeMornings/PGH on Vimeo.

What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything.

If anyone can be a designer, (or an editor, writer, publisher, programmer, videographer, and photographer etc.) the difference between an amateur and a professional is the element of Craft, respecting yourself in what you do, and your user.

Thanks for the timely reminder.

.

Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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