90% of All Content is BS so Don’t be Lazy

2013/4 Brad Frost from CreativeMornings/PGH on Vimeo.

What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything.

If anyone can be a designer, (or an editor, writer, publisher, programmer, videographer, and photographer etc.) the difference between an amateur and a professional is the element of Craft, respecting yourself in what you do, and your user.

Thanks for the timely reminder.

.

Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

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