90% of All Content is BS so Don't be Lazy

2013/4 Brad Frost from CreativeMornings/PGH on Vimeo.

What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything.
If anyone can be a designer, (or an editor, writer, publisher, programmer, videographer, and photographer etc.) the difference between an amateur and a professional is the element of Craft, respecting yourself in what you do, and your user.
Thanks for the timely reminder.

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