About

Design Sojourn is a recognised authority in Design Thinking, Ethnographic (Human) Research, Design Led Business Innovation, and Experience Design.

Overview

Design Sojourn (established September 2010) is a Strategic Design and Innovation Consultancy.

We focus on helping organizations make their customer’s lives better by leveraging on Design Led Innovation to create next generation business solutions that deliver innovative products, services, systems and processes.

To date we have clocked over 75 projects and have established our brand as the go-to consultancy for design and innovation solutions. We are well known for award winning commercially savvy ideas and engaging workshops.

Design Sojourn is based in Singapore and is supported by strategic partners from Singapore and around the world.

What we do?

Business Innovation

  • Design Led Innovation Programs
  • Business Innovation Solutions
  • Ethnographic (Human) Research
  • Design Thinking Methodology Training and Workshops
  • Brand and Customer Audits

Experience Design

  • Design Research
  • User Experience (UI/UX) Design
  • Service Design
  • Industrial Design

Grand Programs

We are a Spring Singapore recognised Service Provider for the following grants:

  • CDG: Business Strategy and Innovation (BSI)
  • CDG: Business Excellence
  • CDG: Service Innovation
  • Innovation and Capability Voucher (ICV)

Our Team

Brian Ling
Founder & Design Director

Brian Ling

Brian is an award winning design leader, specialising in strategic design and realisation programs that drive successful organisations and Fortune 500 businesses.

He is an expert in Design Strategy, Design Thinking, Design Management and Industrial Design. His 18-year career spans over multiple domains such as consumer electronics, healthcare, non-profit agencies, hospitality, F&B, retail, and online best in class service experiences.

He was formally a Senior Design Manager at Philips Design leading the design and innovation of their global portfolio of home entertainment products, and the Head of the Aesthetic Research and Design Department at Nakamichi.

He has been recognized with prestigious awards such as: 3 Red Dots in Product Design (2011, 2010, 2005), 3 IF Awards (2011 and 2010), The Singapore Design Award: Silver (2010), Chicago Athenaeum Good Design Award (2007), 2 CES Innovations Award Honorees (2007), Red Dot Concept Award (2006), and a Merit in the Young Professional Designers Award (2002).

Together with Jackson Tan, they founded Methodology (in 2013) a Design Education Company.  He was invited (Sept 2012) to facilitate a workshop at the D.Confestival organised by the D.School in Potsdam, Germany.

Jackson Tan
Partner & Creative Director

Jackson Tan

Jackson Tan is a Singaporean artist, designer and curator.

He is the creative director of BLACK, a multi-disciplinary creative agency (2002 – present) and founding partner of PHUNK, a contemporary art & design collective (1994 – present) based in Singapore.  Together with Brian Ling, they founded Methodology (2013 – present), a Design Education company.

He has collaborated and worked with brands and clients such as Nike, MTV, The Rolling Stones, Asian Civilisations Museum, Design Singapore, Herman Miller, UNIQLO, Levi’s and Tiger Beer. Notable projects include the brand concept and identity of SG50, to celebrate Singapore’s golden jubilee and the experience design of the Peranakan Museum.

He was awarded ‘Designer of the Year’ in 2007 by the President’s Design Award, the highest accolade for designers in Singapore.

Xin Yi Ng
Design Researcher

Xin Yi Ng

Armed with a Bachelor Degree in Industrial Design from NUS, Xin Yi started her career as a colour and trend forecaster, conducting research and analysis to predict macro trends that would affect consumer behaviour. She worked with clients such as Proctor & Gamble, Unilever, Philips and Hewlett Packard, providing them with trend insights to guide product development as well as the final CMF (colour, material, finishing) of products.

Prior to joining Design Sojourn as a Design Researcher, she had a short stint in a design firm where she helped improve work processes. From there, she realised her calling was in research and developing solutions based on user insights.

Passionate about sustainability, she believes that research and asking the “big questions” provide starting points to creating better products and services that serves real needs, improve human lives and are sustainable to boot.

In her free time, she volunteers at urban farms, takes part in hackathons and does yoga.

Seth Chiam
Design Researcher

Seth Chiam

Seth graduated from the National University of Singapore with a Bachelor of Arts in Industrial Design in 2014. His thesis project, the Transit Lock was featured on various design sites, including a notable project feature on Behance.

Prior to his time with Design Sojourn, Seth was a product designer at ACRE Creative, then design researcher at Orcadesign Consultants, peppered with various freelance skirmishes along the way.

Having started out in more product design related disciplines, Seth found himself gravitating towards a growing desire to understand users’ needs, which he strongly believes precede strategic design decisions. Empathy is his strong suit, and with an eagerness to listen and observe, Seth hopes to bring insights and fresh perspectives to the table.

In the after hours, Seth trades his life in design for an electric guitar with which he fronts the alternative-rock band, Cadence.

Kate Lee
Super Intern

Kate Lee

Kate is our Super Intern.  No job too big, no job too small.

She hails from Taiwan, and is pursuing a Degree in Industrial Design at Shih Chien University.

Your Name Here
Your Position Here

Your Name Here?

Do you want to make the world a better play by Design?  If so we would love to hear from you and how you can be part of the team.  Chat us up here.

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