About

Design Sojourn is a recognised authority on Design Thinking, Ethnographic Design Research, Design Led Innovation Strategies, and Experience Design.

Design Sojourn was founded at the end of September 2010, when it evolved from an Industrial Design blog and into a Strategic Design and Innovation Consultancy.

We focus on helping organizations leverage on design led innovation to make people’s lives better through the creation of next generation business solutions that range from products, services, systems and processes.

To date we have clocked over 70+ projects and have established our brand as the go-to consultancy for design and innovation. We are known for award winning business savvy ideas and engaging workshops.

Design Sojourn is based in Singapore and is supported by strategic partners from Singapore and around the world.

Consulting Clients and Partners

  • Agency for Science Technology and Research (A*Star)
  • AIS Thailand
  • Besglas
  • Center for Competency-Based Learning & Development (CBLD)
  • Dell Electronics
  • Design Singapore Council
  • Design Thinking and Innovation Academy
  • Drawing Board Events
  • e2i (NTUC)
  • Fairchild Semiconductor
  • Flagship EcoSystems
  • Health Management International (HMI)
  • Her Velvet Vase
  • Housing & Development Board (HDB)
  • Human Capital Singapore (HCS)
  • Khoo Teck Puat Hospital
  • Lithan Hall Academy
  • MOS Burger
  • National Population and Talent Division of the Prime Minister’s Office
  • Ngee Ann Polytechnic
  • Our Music Studio
  • Philips Design
  • Roman Catholic Archdiocese of Singapore
  • SGP International Management Academy (SIMA)
  • Singapore Polytechnic
  • Singapore Tourism Board
  • SingHealth Academy
  • Soiree Chic
  • Sumajin
  • The Prelude
  • Training Vision
  • World Kitchen

Design Thinking Workshops and Seminars

  • Design Singapore
  • Design Thinking and Innovation Academy,
  • FZD School of Design
  • Infocomm and Development Authority
  • Inland Revenue Services (IRAS)
  • Kohler
  • Ministry of Education: Design and Technology Teachers Association
  • Ngee Ann Polytechnic
  • Shih Chien University
  • Singapore Polytechnic
  • SingHealth Academy
  • Taiwan Design Center
  • University of New South Wales
  • Woodlands Healthcare Integrated Campus

Our Deliverables

Design Strategy & Business Innovation

  • Design Led Innovation Programs
  • Business Design Solutions
  • Ethnographic Design Research
  • Design Thinking Methodology and Workshops
  • Brand and Customer Audits

Design Implementation

  • Experience Design
  • Service Design
  • Industrial Design
  • UI/UX Design

Spring Singapore Grants

We are a Spring Singapore recognised Service Provider for the following grants:

  • CDG: Business Strategy and Innovation (BSI)
  • CDG: Business Excellence
  • CDG: Service Innovation
  • Innovation and Capability Voucher (ICV)

Our Team

Brian Ling
Founder & Design Director

Brian Ling

Brian is an award winning design leader, specialising in strategic design and realisation programs that drive successful organisations and Fortune 500 businesses.

He is an expert in Design Strategy, Design Thinking, Design Management and Industrial Design. His 18-year career spans over multiple domains such as consumer electronics, healthcare, non-profit agencies, hospitality, F&B, retail, and online best in class service experiences.

He was formally a Senior Design Manager at Philips Design leading the design and innovation of their global portfolio of home entertainment products, and the Head of the Aesthetic Research and Design Department at Nakamichi.

He has been recognized with prestigious awards such as: 3 Red Dots in Product Design (2011, 2010, 2005), 3 IF Awards (2011 and 2010), The Singapore Design Award: Silver (2010), Chicago Athenaeum Good Design Award (2007), 2 CES Innovations Award Honorees (2007), Red Dot Concept Award (2006), and a Merit in the Young Professional Designers Award (2002).

Together with Jackson Tan, they founded Methodology (in 2013) a Design Education Company.  He was invited (Sept 2012) to facilitate a workshop at the D.Confestival organised by the D.School in Potsdam, Germany.

Jackson Tan
Partner & Creative Director

Jackson Tan

Jackson Tan is a Singaporean artist, designer and curator.

He is the creative director of BLACK, a multi-disciplinary creative agency (2002 – present) and founding partner of PHUNK, a contemporary art & design collective (1994 – present) based in Singapore.  Together with Brian Ling, they founded Methodology (2013 – present), a Design Education company.

He has collaborated and worked with brands and clients such as Nike, MTV, The Rolling Stones, Asian Civilisations Museum, Design Singapore, Herman Miller, UNIQLO, Levi’s and Tiger Beer. Notable projects include the brand concept and identity of SG50, to celebrate Singapore’s golden jubilee and the experience design of the Peranakan Museum.

He was awarded ‘Designer of the Year’ in 2007 by the President’s Design Award, the highest accolade for designers in Singapore.

Xin Yi Ng
Design Researcher

Xin Yi Ng

Armed with a Bachelor Degree in Industrial Design from NUS, Xin Yi started her career as a colour and trend forecaster, conducting research and analysis to predict macro trends that would affect consumer behaviour. She worked with clients such as Proctor & Gamble, Unilever, Philips and Hewlett Packard, providing them with trend insights to guide product development as well as the final CMF (colour, material, finishing) of products.

Prior to joining Design Sojourn as a Design Researcher, she had a short stint in a design firm where she helped improve work processes. From there, she realised her calling was in research and developing solutions based on user insights.

Passionate about sustainability, she believes that research and asking the “big questions” provide starting points to creating better products and services that serves real needs, improve human lives and are sustainable to boot.

In her free time, she volunteers at urban farms, takes part in hackathons and does yoga.

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