What an amazing feat of design and engineering. A super long xylophone, created in the forest of Kyushu in Japan, runs down a hill and plays Bach’s Jesu, Joy of Man’s Desiring. This was an ad for NTT Docomo’s new Touch Wood phone.
Love the ad, but not too hot on the phone. Want more? Check out “the making of” below and fully appreciate the precision engineering it took to make it work.
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.