Can Apple still Innovate after Jobs?

That’s the billion dollar question.

But without Jobs, can Apple still innovate? George Colony of Forrester Research suggested in April that Apple will, like Sony after the death of its leader, Akio Morita, in 1999, decline: “When Steve Jobs departed, he took three things with him: 1) singular charismatic leadership that bound the company together and elicited extraordinary performance from its people; 2) the ability to take big risks; and 3) an unparalleled ability to envision and design products.”

He suggested that Apple had between two and four years before revenue growth and product innovation would stall.

Cook, though, denied that Jobs had had such a key importance, especially in the product field. “The [product] curator role moves around as it always had [when Jobs was there],” Cook told the ATD conference. “No one person does it all.”

With its fragmented product development process and interdepartmental secrecy, someone still needs to put it all together. Someone has to have the overall view aligned with a long term vision. In the past that was Steve. Now with him gone, I’m not so sure who does that and I don’t buy how the role “moves” around.

What I would be also interested to see is the interpersonal dynamics within the top executives, especially if the curator role changes. That’s the key, as such fragmentation will eventually lead to silos.

Via: Guardian UK.


Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

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[…] we are far from the “end of days” at Apple under Tim Cook. For sure there has been some management revamps to be sorted out, but I for one am bullish on Apple’s […]


[…] Twitter and Facebook as well. Thanks for visiting and please keep in touch?Remember how I did not buy that the role of product curator moves about at Apple? Well it’s pretty clear. In a recent Press Release from Apple on increasing collaboration […]


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