2013/4 Brad Frost from CreativeMornings/PGH on Vimeo.

What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything.

If anyone can be a designer, (or an editor, writer, publisher, programmer, videographer, and photographer etc.) the difference between an amateur and a professional is the element of Craft, respecting yourself in what you do, and your user.

Thanks for the timely reminder.

Connecting the Dots
Photo Source: Flickr

It is the ability to identify patterns of insights and “connect the dots” in a meaningful way.

Bruce Nussbaum, in a blog post: 3 Paths Toward A More Creative Life, calls it “Pattern Sight”.

Pattern sight requires you to master the skill of looking for what should and shouldn’t be there. It’s the ability not only to see the rare “odd duck” but to routinely look for that duck and see it…It takes time to learn patterns of information, which is why you need to spend a lot of time “in the field.”

We call that “experience,” and you’ve seen that whenever you’re in a situation with someone who just “knows” what’s coming next without being able to explain it. That person is reading the patterns. This mastery is not about fresh eyes but wise eyes.

Many people use Design Thinking as a methodology for problem solving, innovation, or just figuring out what to do next. The key ingredient to arriving to the best solutions comes from identifying these patterns.

This is also the key reason why you cannot completely learn Design Thinking through, for example, a 3 day program or even one that is a week or more. We know, because we have been teaching it for years.

Most DT training programs will perhaps, at best, give you an introduction to Design Thinking and its value. However getting it done right requires experience, experience that stems from years of deliberate practice in identifying such patterns and applying it positively.

I like to expand this skill to also include the (overlapping) ability to reframe problems and situations. Many people look at reframing as simply turning negative to positive, or going from “left” to “right”. It’s a lot more.

This quote sums it up nicely and also my blog post today. Have a great week ahead!

Thus the task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees.

-Arthur Schopenhauer, 1788-1860

I don’t get why it’s called Service Design?

Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don’t they?

If so, why not call it Product design or System Design? Both disciplines do consider the other two.

So designers in Service Design are called Service Designers.

So do they provide design services, or they design services? Shall I get into what Product Designers or System Designers do?

Haha. We designers like to make our lives difficult, don’t we?

If you cannot see this video, click on: How creativity works – The sense making sessions.

It’s not hard to come up with something new. It’s hard to come up with something new that people want.

I think that is kind of the separation point between having lots of ideas or creating lots of stuff, and just having maybe one thing that really resonates with people that they have that Ah-Ha moment when they see it.

~ James Carnes, Global Creative Director, Senior Vice President of Design at Adidas.

What a great discussion! I particularly like how it was not the usual boring discussion on creativity, for example techniques on coming up with great ideas, but a more controlled application of creativity that is validated with customer insights.

Do enjoy this video with a cup of coffee and look out for a bunch of other really great quotes by James such as:

There is an expectation of the event itself (i.e. brainstorming workshops) will inspire greatness…actually it is the hard work (i.e. user research) before, the uncovering of things that have not been uncovered. Again it might be the obvious things, things that we have been ignoring, or really deep insights…

The big breakthrough moments aren’t things that just happen, they are actually things that have been building up.

If you listen to consumers and what they say, and you are a slave to what they tell you…you will never get beyond what they are not saying…

Indeed, as James says, the act of creativity is piecing together these unrelated moments into something amazing. This is why I do what I do. When this moment happens I can feel my adrenaline running through my veins. How about you?

Hat tip: Alberto Bissacco

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