The Cult of Done Manifesto is perfect for any creative, but procrastination prone, mind. The meaning of the images is as follows:
The Cult of Done Manifesto
1. There are three states of being. Not knowing, action and completion.
2. Accept that everything is a draft. It helps to get it done.
3. There is no editing stage.
4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know
what you’re doing even if you don’t and do it.
5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
6. The point of being done is not to finish but to get other things done.
7. Once you’re done you can throw it away.
8. Laugh at perfection. It’s boring and keeps you from being done.
9. People without dirty hands are wrong. Doing something makes you right.
10. Failure counts as done. So do mistakes.
11. Destruction is a variant of done.
12. If you have an idea and publish it on the internet, that counts as a ghost of done.
13. Done is the engine of more.
I love number 10. How about you?
Via: Bre Pettis
Everyone knows who David Ogilvy is.
He is probably one of the worlds greatest “ad men” and the likely inspiration to Mad Men. In 1948, David started Ogilvy & Mather, an advertising agency responsible for some of the world’s most iconic ad campaigns such as Dove beauty products featuring real women, and American Express’ “Don’t Leave Home without it”. However, not many people know that he is a lousy copywriter, at least, not in the traditional sense.
In a response to a fan letter on how to be a better copywriter, David insists that he is actually a lousy one and writes:
April 19, 1955
Dear Mr. Calt:
On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.
2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.
3. I am helpless without research material—and the more “motivational” the better.
4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.
5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform.
6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)
8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.
9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.
10. The next morning I get up early and edit the gush.
11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.
What is really fascinating is that this “lousy” process is, as we know now, a recipe for creativity. Enjoy.
Via: Letters of Note.
Design Juices recently published an interview with Michael DiTullo, a designer I greatly respect, where he shares his insights and challenges he faced to get to where he is today, namely a Creative Director at Frog. (Actually it seems he is now the Chief Design Officer at DEI Holdings, Inc. Congrats Michael!)
I fully relate to the stories he shared, and it seems almost every successful designer I’ve spoken too have made a similar journey. Indeed the journey of becoming a designer is never easy, and I’m glad that Michael was so open and candid especially the part about his struggling to land his first job.
In the interview, Michael also drops some amazing words of wisdom and I’ll share a few here:
Society influences all of us to adopt to the consensus of the tribe. This is a survival instinct which has served us well as a species, but innovation has always come from the fringes of a few rebels. There are two types of people who challenge the accepted behaviors of the tribe, destructive rebels, and constructive rebels. Destructive rebels tend to be cast out from the group, but constructive rebels tend to alter the nature of the tribe itself. If you are going to be a constructive rebel, you have to explain your intentions well so the group can understand and adapt.
A great insight in the building blocks of what makes a successful designers.
“Design is not an academic activity, nor is it an act of democracy. Design is a positive reaction to dissatisfaction.”
How many companies get it so wrong when they design by committee?
Designer is not a title, it is a type of person. It isn’t something I do, or even live, it is who I am, as a definition of self. I have no distinction between work and play, what I do for a client and what I do for the culture of design, it all comes from the same place. Cut me and I bleed in Pantone.
You have to live and breath design, just loving design these days is not enough.
…a bad design is a bad design no matter if it is sketched, modeled, or rendered in CAD. Never confuse a tool for a result, invention for innovation, or a process with a product. The goal is get great design into the hands of people and to love what you are making along the way!
I always say, you need to distinguish between good content and good presentation.