A great little video that accurately describes the changes the Industrial Design profession has gone through in the last 10 years. Notably how in the past a product’s form was largely driven by the engineering components inside it. But today, with miniaturisation and the move to digital, our Industrial Design solutions can be anything. The question is what?
The frame of tablets stealing PC market share might not make sense much longer. Even if it doesn’t soften the sting for fading makers of desktops and laptops, industry observers like Mikako Kitagawa, the Gartner analyst who worked on its report, are just waiting for the day when they can stop treating the two as distinct markets. “If you look at the consumers,” she says, “they don’t look at ‘I’m going to PCs’ or ‘I’m going to use tablets.’ They are going to buy whatever is available for them and what is convenient for them.”
To a consumer, it is all about computing. It will likely be not one or the other, but both devices in every household. The choice of form factors will instead be a reflection of the type of activity that will be required of the device.
I don’t make this kind of stuff up. According to Surface Magazine Asia:
Samsung’s aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers.
It looks like a pretty logical and obvious contrarian approach to the current “Minimal Geometric” aesthetic made popular by Apple. Looks like it’s working well for them, what do you think?
Via: Surface Magazine.
“The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. And combine them in such away that you can tell what’s what anymore. It becomes an elegant consumer experience. The real magic occurs in the intersection of those things.” – Tim Cook at D11 (around the 30 minute mark)
Industrial Designers have been saying this for years. We need to be focusing on creating great customer experience ecosystems (products, software, services, and systems etc.) not just focusing on one aspect in isolation. Such a declaration does not mean that they have not done so before, instead it means they really going to focus on this and “amp” it up.