Image via The City of Cupertino.

This makes an interesting case study on designing an effective environment for innovation.

Apple is a functional organization. Unlike almost every other large company it’s not organized in “divisions” which have responsibility for “a business” in the sense of profit or loss. At Apple most people or teams are assigned a function like “design”, “engineering”, “sales” etc. When a product is being built, they are assigned to that effort. When the product is complete, they go to another product.


Seen from this perspective, the architecture of their proposed campus makes perfect sense. If it was a divisional structure then each division could live in its own building or campus. In fact, each division would not have much to talk about to any other division. But as a functional organization Apple needs to move people quickly between projects. It needs to re-configure itself frequently. Being in the same building means they can do this much more efficiently.

This is why there needs to be one building and this is why the shape chosen is probably optimal: each point within can be reached with minimal routing. The fact that it’s aesthetically pleasing is a coincidence.

Via: Asymco


Toy Stories is a very interesting behavioural and anthropological photo essay by Gabriele Galimberti. In it he photographs children from all around the world with their prized possessions – their toys.

Galimberti found that children in richer countries were more possessive with their toys and that it took time before they allowed him to play with them (which is what he would do pre-shoot before arranging the toys), whereas in poorer countries he found it much easier to quickly interact, even if there were just two or three toys between them.

There were similarites too, especially in the functional and protective powers the toys represented for their proud owners. Across borders, the toys were reflective of the world each child was born into—economic status and daily life affecting the types of toys children found interest in.

What an amazing range of interesting insights and a good technique for designers to shadow and collect customer data.





Check out the rest of the photo essay at Feature Shoot.

Images by: Gabriele Galimberti
Via: Daringfireball


It has been awhile since I’ve shared some cool Industrial Design goodies. And since 2013 is my year of Industrial Design do check out these two awesome articles on how to make homemade silicone moulds and then use them to resin cast things like toys.

It is really not that complicated or difficult, but there are quite a few steps involved. So when I saw the two blog articles on silicone moulds by folks at Tesselate, I had to share them with you.


1) The one part silicone mould is great for housings with a flat side in-between the 2 halves.


2) The two part silicone mould is great for spheres or cylindrical housings. You could also use this two part mould to make a housing that is cored out and has a wall thickness.

Enjoy and do pick up one of their cool limited edition robot toys while you are there?

Images via: Tesselate


This has to be one of my favourite cars of all time, and part of the scant few products that I don’t mind they iterate instead of innovate. Good design does take time. I wonder if the Macbook will have a similar lineage?

Happy 50th Birthday 911 and do stay tune to a year of celebration and activities!




Via: 37 Signals

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