What is the Design Agency of the Future?

Frontview

The last 6 months had been a busy time for the team at Design Sojourn. So I have to apologize for the limited updates on this blog.

One thing I am happy to announce is that we have a new home for our studio. Not just an ordinary studio, a studio we think that could be a model for a Design Agency of the future.

office-view

In the past few years, a lot of changes has happened in both how we offer design services as well as how the industry buys design services.

Not only have design programs with client and partners become more strategic, the design services required have become more multidisciplinary.

With a challenging and uncertain economy ahead of us, a few family, friends and business partners (in that order) have come together to ask what’s next?

How can we innovate and rethink our value to the customer and industry? Here is what we decided:

1) Create momentum in our projects.
Life is short, so when we can, we try to work with the people we like to solve “wicked problems”. And that we have done to great impact. But to do so was challenging as our offices and individual studios were located all over Singapore.

Moving in together will allow us to create a fantastic momentum in all our joint project work as collaborative decisions are now made instantly.

2) Strength in Diversity
We are not just a multidisciplinary, best in class, collective of design studios. Our friendship goes back a long way and we are all technically “married” as we hold physical stakes in our companies.

Moving in together allows us to share the space and common facilities. This means we can keep our overheads low and yet have a collective Agency size of 20+.

There is a lot of value for our customers to be able to tap into this diversity.

We are:

BLACK: Communications, Branding and Interiors.

Design Sojourn: Business Innovation (Design Thinking), Ethnographic Research and Experience Design (UI/UX, Industrial Design.)

METHODOLOGY: Design Master Classes that pushes the practice of design to the next level.

PHUNK: One of Singapore’s most famous ART and DESIGN collective.

TMRRW: Multimedia and Motion Graphics.

3) Stewards and champions of the creative industries in Singapore.

We wanted a studio space that can be a hub of creativity and innovation for everyone. It is a space for us to dream, not only with our partners, but with our clients as well.

Our space is also a place where we will reach out to the rest of the creative industries in Singapore.

We have also worked with architects, web and data visualisation designers, engineers, and even students or apprentices and would like to continue to do so.

conference-room
Meeting in our conference room with the team

At the end of the day, we want to continue to be in the forefront and grow an industry we love.

So, do come visit when you can?

my-desk
My desk. I took the opportunity to throw out all the stuff I don’t need. Simplicity.

. . . . .

Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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Leeyau
Guest

Congrats Brian and Jackson!

It’s has been 2 years since we attended your DT workshop and am happy to see
the new direction you guys have set forth in this new premise..which is not too far from our studio actually.

Hope to drop by one of this day for a visit and will look out for your reach out initiative/workshop to the design community in the near future!

Cheers!

leeyau

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