Design is Ignoring Things that Do NOT Matter

Dmitry Fadeyev on Google’s decision to remove the “http://” portion of the URL in Chrome’s address bar.

But see, this is one of those things that just doesn’t matter. Design isn’t about cutting waste—that’s too easy. Waste is something that has no value, so identifying and removing it isn’t a problem. Design is about choice—it’s about figuring out what matters most, and choosing to cut the rest. The stuff you cut isn’t waste, it’s just things that aren’t that important.

Nicely said.

via UsabilityPost.