The Design Process Simplifed

By Brian Ling November 23, 2008

Post originally published on May 27, 2006.
Edit 1: Updated with new written copy, updated links and images.

Squiggle by Damien Newman

Years ago…kidding, about 2 years ago I published this awesome little representation of the design process created by Damien Newman from Central Office of Design.

Lovingly called the “Squiggle”, it seems to have found a life of its own all over the place. Don’t you just love the Internet? Damien has since released it under a Creative Commons License.

We really need more of such design process diagrams or visualizations. It helps brings to the table a certain level of clarity and succinctness rarely seen in the difficult client education aspect of our design business. Thanks Damien!

Via Noise between Stations Blog.

. . . . . .

Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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L.o.v.e. this!
Thank you for communicating so succinctly what it is we do 😉


Hey fizhcake, hang in there yah! There is a light at the end of the tunnel or squiggle!


that’s what i’m at right now
research part!


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