The Design Process Simplifed

Post originally published on May 27, 2006.
Edit 1: Updated with new written copy, updated links and images.


Squiggle by Damien Newman

Years ago…kidding, about 2 years ago I published this awesome little representation of the design process created by Damien Newman from Central Office of Design.

Lovingly called the “Squiggle”, it seems to have found a life of its own all over the place. Don’t you just love the Internet? Damien has since released it under a Creative Commons License.

We really need more of such design process diagrams or visualizations. It helps brings to the table a certain level of clarity and succinctness rarely seen in the difficult client education aspect of our design business. Thanks Damien!

Via Noise between Stations Blog.

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Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

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