How best to Manage "Design"?

Wow a burst of link love and pointers from all my friends today seem to revolve around this theme. So I thought to compile it all right here in one place!

1) Managing Successful Client and Designer Relationships: Adaptive Path Blog.

2) Managing a Product’s Experience seems to be the key these days: Core77 Blog.

Transcendent product design is a matter of philosophy and approach. The reason product development has gone wrong is that people stop at the worst time—when the solutions are most convoluted. What Eastman knew, what Jobs knows, is that you have to go beyond; you have to think about the experience people are having.

3) Managing a Creative Environment, perhaps in your studio?

4) Managing Creativity De Bono Style.

5) Managing the Future of Design!
Martin Konrad’s recent master thesis in industrial design explored the areas of design democracy, personalization, and mass customization. A great read.

. . .

Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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DT, I have recently been writing case studies on the topic of Design Management. One of the themes that I have noticed that is recurrent when people discuss Design Management is that the actual definition of Design and Management are always completely different. In the links from your post it also seems a bit all over the shop in terms of every link defines it in a different way. I would be interested to hear your definition of Design Management. And your thoughts on the topic in regards to Design Management in creative studios and Managing Design in organizations. Cheers… Read more »

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