How to be a (Fill in the Blank) Superstar?

Or: How to build your personal brand by blogging?


What a great evening meeting and interacting with hot chicks and cool guys, Bloggers are great!

As mentioned in my last post, I was invited to speak at a Bloggers only session called “Your Blog: How to Market your Blog like a Brand”. This little cozy get together was organized by Pat, Tania and Brian from Ogilvy’s Open Room.

I had an opportunity to be in the company of a number of great speakers including Jon YongFook, “The Dude” behind ToysREvil and Arti, a former journalist, from Ogilvy.

I was in two minds if I should post this presentation on Design Sojourn or not. The reason is my presentation’s focus was about “How you can build a personal brand by blogging?”. Not really Strategic Industrial Design related, however I think a lot of you may find this information valuable, well at least I hope so! On a side note, this presentation was built and based on my Pillar Article “How to be a Design Superstar.”

Enjoy and do let me know what you think?

. . . . . .

Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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@Raph: Thanks for your comment and you are doing great with your blog! The interviews are fantastic. @toysrevil: Andy, you are the man! You gave a great presentation too, and perhaps we should network locally more eh? @tiffanywan: You have a great blog and a good start as well. I’m glad my presentation help trigger some thoughts! @js: Hey JS, nice to see you again. The best tool for building relationships? Never underestimate the value of a well crafted comment on blog! Just like the ones you are leaving here. @Khaled: I’m glad you enjoyed it!

Great presentation its so easy to forget about your brand and image online and like you mentioned so many tools to reinforce the message. You just need some kind of strategy to tie them all together to strengthen the message.


thanks for that!
I do have one question.
On the point you made about Building Relationships, what was best method or tool that helped you the most in this area, when you first started building your Brand? (apart from doing great design work) Back then i’d imaging sites like Twitter were not around, how did you spread the word without online tools?


Thanks for sharing!
Really glad to know that there were prior versions before your brand developed into what it is now. There’s a lot to consider and I’m excited to work towards it!


Thanks for the kind mention, Brian!

And gawds but does your slide-presentation make me feel wholly inadequate! LOL

Have a fab one!



Nice, presentation. Thanks for posting it for all the design sojourn readers who are also bloggers. I certainly agree it is important to apply tools like SWOT analysis to your blog.


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