In a nice little interview on 60 Minutes, David Kelley shares his thoughts on IDEO, Design Thinking and Steve Jobs. The Design Thinking bit is very simplified, but some of the key points are there. You might have already seen it, but if you have not, it is worth a quick look as there are some behind the scenes of David’s life.
The thing I found strange was that the video ran for over 12 minutes. Should it not be 60 Minutes? 😉
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.