IDEO on Design Thinking at The Harvard Business Review


IDEO’s Tim Brown has written a great article on Design Thinking for The Harvard Business Review. This one sure did the rounds in the studio! Recently, I discovered that there is a pdf version available right on their IDEO website.

Do Enjoy!

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Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

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