If You Could Control Someone’s Attention, What Would You Do With It?

Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this concept than I, so check out the video below.

Can’t see the video? Check it out here.

So how can we use this insight to design messages or messaging to control and capture people’s attention?


Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

  • Prajakta Gokhale

    .  3 years ago

    Hey! Saw this video couple of days back and was thinking of the same thing! A very serious question that is… How this translates to design? I am not yet sure… But it should! We as designers are creating lots of new things and experiences for people, we are capturing attention and we should be aware of what we are leading people to… Still pondering over it! 🙂


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