If You Could Control Someone’s Attention, What Would You Do With It?

By Brian Ling September 17, 2013

Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this concept than I, so check out the video below.

Can’t see the video? Check it out here.

So how can we use this insight to design messages or messaging to control and capture people’s attention?


Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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1 Comment on "If You Could Control Someone’s Attention, What Would You Do With It?"

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Prajakta Gokhale

Hey! Saw this video couple of days back and was thinking of the same thing! A very serious question that is… How this translates to design? I am not yet sure… But it should! We as designers are creating lots of new things and experiences for people, we are capturing attention and we should be aware of what we are leading people to… Still pondering over it! :)


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