Innovation Makes Existing Models Obsolete
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
– Buckminster Fuller
It is not about making something bigger, better, stronger, faster, cheaper (etc.) than your previous product or service. Innovation is about creating something that makes what you already have obsolete. Sage advice.
Brian Ling (Design Sojourn)
Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.
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