Michael Bierut of Pentagram and Design Observer fame, has shared some of his words of wisdom collected through his years as a designer. He digs through his 86 notebooks filled with his design work, and distills his thoughts down to 5 awesome design secrets.
If you don’t have the time to watch the 19 minute video, check out Michael’s 5 secrets which I have reproduced below.
1) Listen first, then design
2) Don’t avoid the obvious
3) The problem contains the solution
4) Indulge your obsessions
5) Love is the answer
What I also found particularly interesting was how Michael started his talk by claiming that he is not creative at all. (Shock, horror!) He then goes on to describe himself more like a “doctor” waiting for “patients” to come to him with design problems to solve. This echos my believe that design or creativity cannot exist in a vacuum.
Via: Behance’s 99% Conference
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.