Michael Bierut's 5 Secrets of Design

Michael Bierut of Pentagram and Design Observer fame, has shared some of his words of wisdom collected through his years as a designer. He digs through his 86 notebooks filled with his design work, and distills his thoughts down to 5 awesome design secrets.

If you don’t have the time to watch the 19 minute video, check out Michael’s 5 secrets which I have reproduced below.

1) Listen first, then design

2) Don’t avoid the obvious

3) The problem contains the solution

4) Indulge your obsessions

5) Love is the answer

What I also found particularly interesting was how Michael started his talk by claiming that he is not creative at all. (Shock, horror!) He then goes on to describe himself more like a “doctor” waiting for “patients” to come to him with design problems to solve. This echos my believe that design or creativity cannot exist in a vacuum.

Via: Behance’s 99% Conference

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Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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[…] Michael Bieruts 5 Secret’s of Design, design sojourn […]

Laurie K

This was a great video, thanks for sharing!


[…] DesignSojourn.com I came across this great video of Michael Bierut, partner at Pentagram and co-founder of […]


[…] little insight into Michael Bierut’s character and sense of humour. Link here Older post about […]


[…] Michael Bierut’s 5 Secrets of Design | Design Sojourn […]


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