Paul Rand on Art and Aesthetics


If you can’t see the video click here.

What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design.

Aesthetics is the study of the interaction and fusion between form and content. —Paul Rand

Via: @johnmaeda

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Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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Daniel Ferrara
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It has been my experience that successful aesthetics are almost universal, a satisfaction by the relationship between the way the eye scans and the brain perceives fused with the functional aspects of the design. Mr. Rand’s statement leaves a lot to the imagination.

Daniel

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