Paul Rand on Art and Aesthetics

If you can’t see the video click here.

What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design.

Aesthetics is the study of the interaction and fusion between form and content. —Paul Rand

Via: @johnmaeda

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Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

  • Daniel Ferrara

    .  3 years ago

    It has been my experience that successful aesthetics are almost universal, a satisfaction by the relationship between the way the eye scans and the brain perceives fused with the functional aspects of the design. Mr. Rand’s statement leaves a lot to the imagination.



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