Penguin Books cover Design


Image from YES Design

The books, reissued as part of the Penguin on Design series, include Munari’s 1965 book, Design As Art; McLuhan’s 1967 classic, The Medium is the Massage; Berger’s seminal Ways Of Seeing from 1972; and Sontag’s 1977 essay, On Photography.

Penguin has republished 4 great books on design with new covers with the help of YES studio from the UK.

Check out the full creative rational on Creative Review’s CR Blog.

Via: Aisle One.

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Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

  • Meendaal

    .  8 years ago

    Great YES video ! thanks for the comment, I wasn’t aware of that, it is very interesting indeed.

    Reply
  • yatzer

    .  8 years ago

    For a first collaboration with Penguin, YES studio did a great job.

    Reply

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