Clients who have completed out Business Strategy and Innovation (BSI) Programs have experienced a significant growth impact to their businesses.

Check out a case study with our client Her Velvet Vase here.


Our Business Strategy and Innovation (BSI) program can be supported by Spring Singapore’s Capability and Development Grant (CDG).  The CDG is a national program that encourages small to medium sized businesses in Singapore to adopt design driven innovation as a strategic competitive advantage for their business growth both locally and/or globally.

As no two companies are the same in their needs and objectives, Design Sojourn has achieved success through a highly customised BSI program delivered in a low risk and affordable consulting environment. Through a rigorous application of our Design Methodology (more info below), Design Sojourn works with business leaders and senior executives to formulate winning commercial strategies and actionable solutions for their businesses.

This is Design Thinking and Design Driven Innovation applied, and where it can do its best work for you.


Programme Synopsis

Design Sojourn’s award winning strategic Orbital Design Thinking Process is the methodology that underpins the facilitation of our Business Strategy and Innovation (BSI) program. The following phases in our program are:

  • Vision: We ask what is the big idea? Through this “big idea”, we determine the proposition and strategy.
  • Discover: In this phase we deep dive into our client’s DNA, identify their needs and objectives, and understand their customers and stakeholders through observation and research.
  • Define: Through synthesising and reframing, we create a design framework that sets the tonality of the solution and maps the way forward for the design project.
  • Design: Through a number of activities such as brainstorming and ideation, rapid prototyping and validation, we move methodically towards the design solution.

If you run a business in Singapore and would like to have a chat with us on what Design Sojourn or BSI program can do for your business, please do not hesitate to drop me an email at brian [at], or via our contact page, for a free 1 to 1 clinic.

Businesses successfully awarded the CDG can enjoy a funding amount of up to 70% of our consulting fees. (Terms and Conditions apply.)

The Capabilities and Development Grant is owned and administered by Spring Singapore.  More detailed information on the CDG can be found at the Spring Singapore website.

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