Check out this really slick film about design strategists, the methodology or tools they use, and how they identify the right ideas to go with. I can identify with this, as I always say these days it’s not “what can we make?”, but “what is the right thing to make?”.
This film was produced by the global innovation consultancy Continuum to share their strategic design process with the world. Nice work guys and thanks for sharing.
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.