Puma collaborated with Philip Starck for their 2007 Spring/Summer range of body wear, aptly named Starck Naked. I am just amazed, as the lycra outfits are just sleek, understated, and incredibly sexy. Now I need to get back to nursing my bad backache before I head to the gym. I think its about time Starck got something right.
PUMA and Starck continue the story of evolution with the introduction of Starck NAKED Body wear for Spring Summer 2007. The story begins with Starck’s theory of evolution, again we encounter the “super monkey” who first appeared in 2004 wearing the iconic PUMA Starck footwear. With his curiosity awakened the Super Monkey continues down the road of evolution and discovers a highly developed species, MAN. He sees they are not naked as he is, instead they wear this incredible body wear, fascinated by this technological advancement ” super monkey” tries the body wear for himself but he is unable to figure it out and resigns himself to the fact that he simply cannot keep up with MAN and retreats in defeat back to his old ways.
World-renowned designer Philippe Starck has successfully continued and evolved his design collaboration with PUMA and has developed a highly technical yet minimalist aesthetic for the PUMA Starck NAKED collection. The collection is both functional and sexy, consisting of 15 styles of body wear for men and women and available in simple colours of pure off white and reduced charcoal. The skin-tight silhouettes of light seamless lycra fabric reveal transparent insets that show skin in an understated fashion. The sleek lines and architectural influences are unmistakably Starck and the comfort and fit is truly PUMA.
More tasty photos after the jump.
Brian Ling (Design Sojourn)
Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.