This little chart was inspired by my Interaction Design colleagues. If you come from an Industrial Design or Interaction Design point of view, you might just end up focusing on one part of this chart and miss the whole equation. Personally, I find creating silos of design disciplines with hard lines in between is just an incorrect way of working. Designing an engaging product experience should be well considered journey lead by a multidisciplinary designer managing every touch point your consumer engages with either your product or brand.
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.