Steps to Creating an Engaging Product Experience

Steps to Creating an Engaging Product Experience
Click here for a bigger picture!

This little chart was inspired by my Interaction Design colleagues. If you come from an Industrial Design or Interaction Design point of view, you might just end up focusing on one part of this chart and miss the whole equation. Personally, I find creating silos of design disciplines with hard lines in between is just an incorrect way of working. Designing an engaging product experience should be well considered journey lead by a multidisciplinary designer managing every touch point your consumer engages with either your product or brand.

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Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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6 Comments on "Steps to Creating an Engaging Product Experience"

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Joon Yan, Brian and Cameron,

Thank you for your kind feedback, it is this great comments that help keep me motivated to doing this! Appreciate it.

Sharon Goh

Hi DT,

There’s a link that further shares about this. I was just reading about co-creation on this Dutch website so it’s interesting to read about what you have here too

It shares about the product experience from a process of :
1. Stranger (Promotion) to
2. Lurker (Content) to
3. Participant (Interaction) to
4. Evangelist (Co-creation)


Hi Sharon,
So nice to hear from you and I hope you are doing well?

Thanks for the link and I will check it out!


Your awesome diagrams and lists are what keep me visiting your great site, DT. You are really helping students like me prepare for a design career!

Brian Cray

This is a GREAT diagram on the conversion process. Very well done

Joon Yan

Interesting thought, every designer at each point has to think of and be part of the bigger picture, with the ultimate goal of creating a satisfying and fulfilling user experience.


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