Steps to Creating an Engaging Product Experience

Steps to Creating an Engaging Product Experience
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This little chart was inspired by my Interaction Design colleagues. If you come from an Industrial Design or Interaction Design point of view, you might just end up focusing on one part of this chart and miss the whole equation. Personally, I find creating silos of design disciplines with hard lines in between is just an incorrect way of working. Designing an engaging product experience should be well considered journey lead by a multidisciplinary designer managing every touch point your consumer engages with either your product or brand.

6 Comments
  • Joon Yan

    July 18, 2009 at 10:28 pm Reply

    Interesting thought, every designer at each point has to think of and be part of the bigger picture, with the ultimate goal of creating a satisfying and fulfilling user experience.

  • Brian Cray

    July 19, 2009 at 2:19 am Reply

    This is a GREAT diagram on the conversion process. Very well done

  • Cameron

    July 20, 2009 at 1:02 pm Reply

    Your awesome diagrams and lists are what keep me visiting your great site, DT. You are really helping students like me prepare for a design career!

  • Sharon Goh

    August 4, 2009 at 5:55 pm Reply

    Hi DT,
    There’s a link that further shares about this. I was just reading about co-creation on this Dutch website so it’s interesting to read about what you have here too
    http://www.slideshare.net/marketingfacts/cocreation
    It shares about the product experience from a process of :
    1. Stranger (Promotion) to
    2. Lurker (Content) to
    3. Participant (Interaction) to
    4. Evangelist (Co-creation)

    • DT

      August 5, 2009 at 1:59 pm Reply

      Hi Sharon,
      So nice to hear from you and I hope you are doing well?
      Thanks for the link and I will check it out!

  • DT

    August 5, 2009 at 2:01 pm Reply

    Joon Yan, Brian and Cameron,
    Thank you for your kind feedback, it is this great comments that help keep me motivated to doing this! Appreciate it.

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