The Finger Friendly Keyring

By Brian Ling February 29, 2012

I really love how we can still find opportunities for innovation in the simple products we still use daily.

The FreeKey by Swedish designer Eric von Schoultz is one such product and does not really need much more of an introduction. I love the simple design and how we easily get what the product does right away. Get it for 8 Euros from FreeKey.

Via: Fast Co Design.


Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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