The Finger Friendly Keyring

I really love how we can still find opportunities for innovation in the simple products we still use daily.

The FreeKey by Swedish designer Eric von Schoultz is one such product and does not really need much more of an introduction. I love the simple design and how we easily get what the product does right away. Get it for 8 Euros from FreeKey.

Via: Fast Co Design.


Brian Ling (Design Sojourn)

Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

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