The Key to Creating a Great Killer Product

“The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. And combine them in such away that you can tell what’s what anymore. It becomes an elegant consumer experience. The real magic occurs in the intersection of those things.” – Tim Cook at D11 (around the 30 minute mark)

Industrial Designers have been saying this for years. We need to be focusing on creating great customer experience ecosystems (products, software, services, and systems etc.) not just focusing on one aspect in isolation. Such a declaration does not mean that they have not done so before, instead it means they really going to focus on this and “amp” it up.

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Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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