Toy Playing Habits of Children Around the World
Toy Stories is a very interesting behavioural and anthropological photo essay by Gabriele Galimberti. In it he photographs children from all around the world with their prized possessions – their toys.
Galimberti found that children in richer countries were more possessive with their toys and that it took time before they allowed him to play with them (which is what he would do pre-shoot before arranging the toys), whereas in poorer countries he found it much easier to quickly interact, even if there were just two or three toys between them.
There were similarites too, especially in the functional and protective powers the toys represented for their proud owners. Across borders, the toys were reflective of the world each child was born into—economic status and daily life affecting the types of toys children found interest in.
What an amazing range of interesting insights and a good technique for designers to shadow and collect customer data.
Check out the rest of the photo essay at Feature Shoot.
Brian Ling (Design Sojourn)
Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.
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