What can Design do for Business Innovation?

The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.

If you can’t see the video, click on this link.

Plenty of nice anecdotes and quote worthy comments. However, the video might be a little confusing for the uninitiated in design as the comments are very wide ranging and strategic. If you are interested the full transcript for this video can be found here.

Via: Ingo Rauth.

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Brian Ling

Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.

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[…] Via: Design Sojourn Transcript at Design Council Tweet By Nils | Posted in Essays, Inspiration, Video | Tagged business, innovation, meaning, problem-solving, strategy, theory   […]


Incremental is always the best way in design as you can test while building rather than doing things radically.innovation by design is what many Hi-tech technologist base their plan around.


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