What can Design do for Business Innovation?

The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.

If you can’t see the video, click on this link.
Plenty of nice anecdotes and quote worthy comments. However, the video might be a little confusing for the uninitiated in design as the comments are very wide ranging and strategic. If you are interested the full transcript for this video can be found here.
Via: Ingo Rauth.

2 Comments
  • mashilo

    June 15, 2011 at 9:29 pm Reply

    Incremental is always the best way in design as you can test while building rather than doing things radically.innovation by design is what many Hi-tech technologist base their plan around.

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