The British Design Council has found that every £1 spent on design gives you over £20 in increased revenue, £4 increased profit and £5 in increased exports. A very nice and handy statistic to be liberally used in your next discussion with a business leader or decision maker.
Can’t see the video? Click here.
The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.
What we found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.
Our research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.
For more details and the research evidence backing this video, visit the British Design Council’s mini site.
Brian Ling (Design Sojourn)
Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.