Well…they could if they did this:
I assert there’s something else that makes Apple is unique amongst its (asymmetric) competitors (e.g. Google, MS, Samsung):
It only focuses on one customer: The Consumer.
In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer.
Focusing on the customer/consumer resolves all the horrid debates people from different departments have, especially when the people around the table has to meet their own individual KPIs, quarterly results, or agendas etc. If not properly managed, these debates often result in compromises in strategy and watered down solutions.
Focusing on the consumer, focuses problem-solving efforts around one basic question: what would our consumer want? Any other issue after this becomes less important.
Quote Via: cek.log
Brian Ling (Design Sojourn)
Brian is a multidisciplinary Design Leader with more than 18 years of experience leading strategic design programs that drives successful Brands and Fortune 500 businesses such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.