Well…they could if they did this:
I assert there’s something else that makes Apple is unique amongst its (asymmetric) competitors (e.g. Google, MS, Samsung):
It only focuses on one customer: The Consumer.
In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer.
Focusing on the customer/consumer resolves all the horrid debates people from different departments have, especially when the people around the table has to meet their own individual KPIs, quarterly results, or agendas etc. If not properly managed, these debates often result in compromises in strategy and watered down solutions.
Focusing on the consumer, focuses problem-solving efforts around one basic question: what would our consumer want? Any other issue after this becomes less important.
Quote Via: cek.log
Brian is the Founder and Design Director at Design Sojourn, a Design Led Innovation Consultancy. He is a multi-award winning design leader, and specialises in strategic design and innovation programs that drive successful organisations. Brian’s 20-year career in design, driven through a deep understanding of human behavior, spans over multiple domains such as consumer electronics, government, healthcare, non-profit agencies, hospitality, F&B, retail, online solutions and best in class service experiences.