Design Sojourn is a recognised authority in Design Thinking, Ethnographic Research, Design Led Business Innovation, and Experience Design.


Design Sojourn (established September 2010) is a Strategic Design and Innovation Consultancy.

We help organisations make their customer’s lives better by leveraging on Design Led Innovation to create next generation business solutions that deliver innovative products, services, systems and processes.

To date we have clocked over 130 projects and have established our brand as the go-to consultancy for design and innovation solutions. We are well known for award winning commercially savvy ideas and engaging workshops.

Design Sojourn is based in Singapore and is supported by strategic partners from Singapore and around the world.

The Team

Founder & Design Director

Brian Ling

Brian is an award winning design leader, specialising in strategic design and realisation programs that drive successful organisations and Fortune 500 businesses.

He is an expert in Design Strategy, Design Thinking, Design Management and Industrial Design. His 20-year career spans over multiple domains such as consumer electronics, healthcare, non-profit agencies, hospitality, F&B, retail, and online best in class service experiences.

He was formally a Senior Design Manager at Philips Design leading the design and innovation of their global portfolio of home entertainment products, and the Head of the Aesthetic Research and Design Department at Nakamichi.

He has been recognized with prestigious awards such as: 3 Red Dots in Product Design (2011, 2010, 2005), 3 IF Awards (2011 and 2010), The Singapore Design Award: Silver (2010), Chicago Athenaeum Good Design Award (2007), 2 CES Innovations Award Honorees (2007), Red Dot Concept Award (2006), and a Merit in the Young Professional Designers Award (2002).

Together with Jackson Tan, they founded Methodology (in 2013) a Design Education Company.  He was invited (Sept 2012) to facilitate a workshop at the D.Confestival organised by the D.School in Potsdam, Germany.

Partner & Creative Director

Jackson Tan

Jackson Tan is a Singaporean artist, designer, curator and Design Sojourn’s Creative Director of innovation implementation projects.

He is the creative director of BLACK, a multi-disciplinary creative agency (2002 – present) and founding partner of PHUNK, a contemporary art & design collective (1994 – present) based in Singapore.  Together with Brian Ling, they founded Methodology (2013 – present), a Design Education company.

He has collaborated and worked with brands and clients such as Nike, MTV, The Rolling Stones, Asian Civilisations Museum, Design Singapore, Herman Miller, UNIQLO, Levi’s and Tiger Beer. Notable projects include the brand concept and identity of SG50, to celebrate Singapore’s golden jubilee and the experience design of the Peranakan Museum.

He was awarded ‘Designer of the Year’ in 2007 by the President’s Design Award, the highest accolade for designers in Singapore.

Director of Human Research

Lisa Choo

Lisa is fully qualified Clinical Psychologist and Director of Human Research at Design Sojourn. She is a member of the Australian Psychological Society and is also a registered Psychologist in Sydney, NSW Australia where she was also trained as a clinical psychologist.

She has almost 20 years of extensive experience in a variety of settings, both at Ministry-level, general and psychiatric hospitals, and community mental health services in Singapore and Australia where she provides individual/ group psychological consultation and assessment in areas such as motivation and resilience.  Lisa also has a personal interest in the field of happiness and positive psychology in which she actively conducts talks, seminars and workshops on.

It is from these experiences where she draws on her expertise in the understanding of human behavior, and the motivations and needs of people. She brings this knowhow to Design Sojourn in our focus of designing better customer centric solutions and experiences.

Design Researcher

Khoo Yin Qi

Yin Qi is trained in the fields of user research and experience design, having led and executed numerous projects with industry collaborators such as the National University Hospital, Ministry of Manpower (MOM) and National Museum of Singapore throughout her time in NUS Industrial Design’s degree programme. Her group’s project to design for foreign domestic workers has won the second place in the MOM Service Design Competition (2016).

By taking on projects that range from medical product design to interaction design and exploratory design, Yin Qi has learned to design with both functional and emotional sensibilities, and especially enjoys employing design to empower the marginalised. Her thesis project combines her interests in crafts, sustainability and social design to help individuals with intellectual disabilities by designing a unique up-cycling craft to create quality handmade products.

Yin Qi hopes for people to see the full picture before judging and designing solutions, and also hopes for you to adopt from SOSD and love the earth more.


Your Name Here

Do you want to make the world a better place through Design?  If so, we would love to hear from you and how you can be part of the team. Chat us up here.