The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity to flourish.  Indeed, the best ideas come when the mind is free from distractions: particularly in places like the shower or when you are just


Design Thinking Experts Fill In Gaps Between Steps

How do you identify the best Design Thinkers? Separate the men from the mice? They can fill in the gaps between the steps. Design Thinking has been expressed as codifying how designers think. However, when a process gets codified, the tendency is to simplify it for the purpose of


Adopting the Simulation Mindset in Design

One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I like


Design Methods for Everyone

I have always enjoyed discussing Design Methods and frequently use Damien Newman's Squiggle as a means to visually describe the Design or Design Thinking process. But how do you describe the feeling when you are knee deep in the process? How do you sort yourself


The Definition of a Customer Touch-point

This has to be one of the best definitions of the term "customer touchpoint or touch point" I've seen:

The marketer’s erogenous zone. An interaction between a business and a customer. Executives who walk a mile in customers' shoes before racing to "improve" relationships with big ideas


Anthropology of Television

The following guest post is written by Maurice McGinley, a friend and former colleague at Philips Design. While some of the points might be a little outdated, this post showcases a methodology of Design Research and Design Led Innovation that is practiced in companies


Where do Ideas Come From?

1. Ideas don't come from watching television 2. Ideas sometimes come from listening to a lecture 3. Ideas often come while reading a book 4. Good ideas come from bad ideas, but only if there are enough of them 5. Ideas hate conference rooms,


Design Thinking, Creativity and Synthesis

Creativity is relational. Its practice is mostly about casting widely and connecting disparate dots of existing knowledge in new, meaningful ways. To be creative, you’ve got to mine your knowledge. You have to know your dots. - Bruce Nussbaum
One of the things that I do