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November 4, 2019 In Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity to flourish.  Indeed, the best ideas come when the mind is free from distractions: particularly in places like the shower or when you are just...

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November 2, 2018 In Design Process

Design Thinking Experts Fill In Gaps Between Steps

How do you identify the best Design Thinkers? Separate the men from the mice? They can fill in the gaps between the steps. Design Thinking has been expressed as codifying how designers think. However, when a process gets codified, the tendency is to simplify it for the purpose of...

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August 14, 2018 In Articles, Design Leadership, Design Process

What is the Difference Between Lean and Design Thinking?

I get this question a lot.  The next question after that would be: aren't they all the same?  I decided to post this question on my twitter feed just to see what you all thought.  Thanks for the great replies! Apples and oranges. Lean and agile are methodologies for...

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August 14, 2018 In Articles, Design Leadership, Design Process

2 Approaches to Design and 4 Rules for Understanding Humans

I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,...

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July 10, 2018 In Articles, Design Leadership, Design Process

Design Thinking Singapore’s Future: What is Holding Us Back from Change?

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where...

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May 27, 2015 In Design Process

Adopting the Simulation Mindset in Design

One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I like...

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August 7, 2014 In Design Process, Entrepreneurship, Industrial Design

Designing for the New Economy

3D Printed Toy Car Wouter Scheublin, in cooperation with the Dutch research institute TNO, designed this wonderfully minimal pull back car made through 3D printing. ...

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May 16, 2014 In About Design Sojourn, Design Leadership, Design Process, Industrial Design

Next to the Skin Technology Showcase: The Process



As you may know from our last post, we worked with ETPL (the technology transfer arm of the Agency for Science, Technology and Research in Singapore) to develop 10 wearable prototypes for the Next to the Skin Technology Showcase. What was notable...

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February 27, 2014 In Design Process, Industrial Design

Paul Rand on Art and Aesthetics

What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design....

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February 12, 2014 In Design Process, Designing Designers

How Creativity Works

It's not hard to come up with something new. It's hard to come up with something new that people want. I think that is kind of the separation point between having lots of ideas or creating lots of stuff,...

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January 24, 2014 In Design Process

Design Methods for Everyone

I have always enjoyed discussing Design Methods and frequently use Damien Newman's Squiggle as a means to visually describe the Design or Design Thinking process. But how do you describe the feeling when you are knee deep in the process? How do you sort yourself...

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January 16, 2014 In Design Process

Moving from Customer Journeys to Customer Engagement

I'm sure we are all familiar with customer journey maps or experience maps. It is a great tool to visually map out the different touch-points a customer experiences when he engages a service or product. The main premise of an experience...

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November 11, 2013 In Design Leadership, Design Process, Designing Designers, Industrial Design

Beyond Design : Explorations Towards a New Practice of Design

brian-ling-workshop1104-01-small I thought you might like to know that I've been invited by my friends at the Shih Chien University Industrial Design Department to conduct a workshop to explore the future of the Design Practice and the...

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August 13, 2013 In Design Process

A Guide to Experience Maps

adaptive path guide to experience mapping Adaptive Path has designed a nice little mini-site to share and showcase their guide to Experience Mapping. Very generous of them and too good not to...

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August 7, 2013 In Design Process

The Definition of a Customer Touch-point

This has to be one of the best definitions of the term "customer touchpoint or touch point" I've seen:

The marketer’s erogenous zone. An interaction between a business and a customer. Executives who walk a mile in customers' shoes before racing to "improve" relationships with big ideas...

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April 9, 2013 In Articles, Design Leadership, Design Process

Anthropology of Television

The following guest post is written by Maurice McGinley, a friend and former colleague at Philips Design. While some of the points might be a little outdated, this post showcases a methodology of Design Research and Design Led Innovation that is practiced in companies...

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February 21, 2013 In Design Process

Where do Ideas Come From?

1. Ideas don't come from watching television 2. Ideas sometimes come from listening to a lecture 3. Ideas often come while reading a book 4. Good ideas come from bad ideas, but only if there are enough of them 5. Ideas hate conference rooms,...

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February 13, 2013 In Design Process

Design Thinking, Creativity and Synthesis

Creativity is relational. Its practice is mostly about casting widely and connecting disparate dots of existing knowledge in new, meaningful ways. To be creative, you’ve got to mine your knowledge. You have to know your dots. - Bruce Nussbaum
One of the things that I do...

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October 5, 2012 In Design Process

A Great Way to Facilitate Journey Maps in Workshops

Journey map by Evan Litvak. A fresh look at a visualization of a circular repeated journey. Kim Cullen, from Adaptive Path, recently shares their process in teaching Journey Maps at Workshops. Their process was adapted from Jamin Hegman and Jared...

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September 7, 2012 In Design Leadership, Design Process, Designing Designers

What is the Problem with Digital Design?

Tucker Marion, Sebastian Fixson and Marc H. Meyer, writes a wonderful piece for the MIT Sloan Management Review on the challenges of Digital Design without good Design Management. Here is an excerpt:

So, what’s the problem? There are potentially two. First, because the technology makes...

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About Design Sojourn

We are Hiring Experience Designers and Design Thinkers (2021)

Design Sojourn is a proven Design Led Innovation Consultancy passionate in radically transforming lives.  We are growing our team in 2021!…

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January 11, 2021

Further enabling the team to #wfh #remoteworking #remotework #workanywhere with the new Mac Air M1s. Delayed due to Christmas, better late than never. @ Workcentral Singapore https://t.co/8eJaO1Pqi9

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