Why call it Service Design?

I don't get why it's called Service Design? Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don't they? If so, why not call it Product design or System Design? Both disciplines do consider the other two. So designers in Service Design



A little change of pace in today's blog post. I can really relate, as I'm sure you can, to this cartoon by N.C. Winters for Freelance Switch. It does on occasion happen to