Design Led Innovation

Design Led Innovation is a user-centered design methodology that radically rethinks the meaning of your products, services, systems and processes for your customer. This leads to dramatically new forms of value that supports your organisation’s growth and sustains its long-term success.

This is Design Thinking and Design Led Innovation applied, and where it can do its best work for you.

We live here
Design Research​
Deriving insights for meaningful innovation
We employ qualitative and quantitative techniques in tandem with big data analytics to provide you with a comprehensive understanding of the problem faced. By deep diving into the needs and constraints of your end users, we’ll help you identify gaps and opportunities for innovation in your organisation.

Qualitative Research

  • User interviews
  • Focus group discussions
  • User observation
  • Behavioural segmentation

 Quantitative Research

  • Surveys
  • A/B testing

Big-Data Analytics

  • Customer analytics
  • Business process analytics
  • Industrial analytics
Strategy and Translation
Bringing solutions into the real world
Through connecting the dots and providing a coherent picture of the problem at hand, we’ll guide you to discover adjacent possibilities and determine your next steps.
We work with business leaders, executives and stakeholders to convert these insights, strategies and actionable solutions into working prototypes that span products, services, processes and cultures.
  • Co-creation workshops
  • Direction-setting
  • Brand audit
  • UI/UX design
  • Service design
  • Industrial design
Transformation & Implementation
Reengineering systems and cultures towards innovation

We challenge norms and help your team reimagine current processes.

In doing so, we cultivate a conducive environment for design and sustainable innovation within the organisation through a blend of leadership and culture transformation.

  • Job redesign
  • Process improvements
  • Change management
  • Corporate innovation transformation