How We Hate or Love Design
It’s all up to your and your work.
The film taps into an insight we think every creative feels – love for the business when things are going well, and hate, when things aren’t.
Well said. The highs and lows in Design can really make us schizophrenic at times. However, it is how we handle the situation that counts. A glass half full or empty is merely a point of view and this ad portrays this point well. Leo Burnett was commission to create this ad campaign for the 2010 Advertising & Design Club of Canada (ADCC) Awards. Enjoy!
Hat tip to @drewkora and via: Jonathan Moore.