How We Hate or Love Design

Hate/Love from CRUSH on Vimeo.

It’s all up to your and your work.
The film taps into an insight we think every creative feels – love for the business when things are going well, and hate, when things aren’t.

Well said. The highs and lows in Design can really make us schizophrenic at times. However, it is how we handle the situation that counts. A glass half full or empty is merely a point of view and this ad portrays this point well. Leo Burnett was commission to create this ad campaign for the 2010 Advertising & Design Club of Canada (ADCC) Awards. Enjoy!
Hat tip to @drewkora and via: Jonathan Moore.

  • Design Translator

    November 18, 2010 at 1:57 pm Reply

    @Karen: Fully agree with you, I’ve gone back and watched it a few times! Thanks for your comment.

  • Karen Briones

    November 13, 2010 at 1:26 am Reply

    You had to of been reading my mind today. This is such a great video, creative and so true. Fantastic!

Post a Comment