My name is DT and I have a Monetizing Addition

Just kidding! I’m always a big fan of discussing the different methods you can use to monetize your webpage. However there is no use talking about Google Adsense or Affiliate programs if you can’t see the big picture of how things actually work.


Image via Dion Hinchcliffe’s Blog.
Therefore this little graphic, I find, says it very nicely. You must remember though to distinguish between Strategic and Tactical. Focus on strategy, use tactics to get you to your end goal.

6 Comments
  • mod*mom

    April 25, 2007 at 11:58 pm Reply

    hi dt! love your bio
    i don’t get this graphic?

  • Commander

    April 26, 2007 at 12:36 am Reply

    Sorry i don’t get the graphic too… isn’t tactic and strategic the same..
    if not – whats the difference between tactic and strategic?

  • drew kora

    April 26, 2007 at 1:40 am Reply

    yeah. i sorta get it, but not really. i’m not quite sure what’s being compared here. Have to read Dion’s blog I suppose, but there’s just so much to read.
    In the words of Futurama’s Professor Farnsworth: “wuuaaaahhh??”

  • Design Translator

    April 26, 2007 at 8:40 pm Reply

    Hi all,
    Sorry for the late reply.
    Basically the difference between Strategic and Tactical is simply the Strategy is the objective and how to go about achieving it. Tactical is the means to go about it.
    So if you refer to the chart, let’s consider the following example. Let’s say my objective is to create a successful website and make money from it. Then my first strategy is for a merger, i.e. to ultimately get bought out by Yahoo and Google. That’s tough, so I keep it as a long term strategy. Short term I need money to survive so I do this by providing great content that I get reader’s “attention and trust”. Going forward what do I do to get the money?
    So my tactics can be, I can advertise with Ad Sense, or I create a product that people buy, or get people to pay to subscribe to my highly trustworthy newsletter etc.
    Basically, what I’m trying to say is you can’t just setup a website and smack on a few ads and hope to make money. You need a strategy. Does this help clear things up?

  • drew kora

    April 27, 2007 at 2:34 am Reply

    Cool. I get it.
    ….your explanation is a lot easier to understand than those charts. : )

  • Design Translator

    April 27, 2007 at 7:44 am Reply

    Hi Drew,
    Yes that was a difficult chart to understand, and spoked about terms not commonly used. I’m glad that it has cleared things up!

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