Cartier – Reaching New Customers

Cartier – Reaching New Customers

Project Scope Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. In 2018, it is ranked by Forbes as the world’s 59th most valuable brand.   In Hong Kong, Cartier tends to appeal to a more mature audience. To reach out

ETPL & A*STAR – Tech-Centred to Human-Centred

EPTL & A*STAR – Tech-Centred to Human-Centred

Project Scope Exploit Technologies Pte Ltd (ETPL) (now known as A*ccelerate), is the technology commercialization arm of A*Star, Singapore government’s Agency for Science Technology and Research (A*STAR). ETPL’s mandate is to grow businesses in Singapore and beyond through translating inventions and intellectual capital (from their 21 research

Evolving Brand Identity Client: Sir Manasseh Meyer International School (SMMIS)

SMMIS – Evolving Brand Identity

Project Scope Sir Manasseh Meyer International School (SMMIS) is a homegrown Jewish school.   Faced with increasing competition from new international schools, enrolment was falling, exacerbated by SMMIS’s move to a less central location. To reverse this trend, &Larry and Design Sojourn were engaged to help SMMIS understand

Everbest – Stepping Forward Together

Everbest – Aligning Brand Identity

Project Scope Everbest Shoes & Handbags was founded in Singapore in 1979 and was subsequently launched in Indonesia in 1993. Over the years, the brand has acquired distinctly different personas in the two countries, with different brandmarks and customer segments.   &Larry and Design Sojourn were engaged to

SINDA – Rethinking Spaces

SINDA – Rethinking Spaces

Project Scope The Singapore Indian Development Association (SINDA) is a Self Help Group established in 1991 to uplift the socio-economic status of the Indian community in Singapore. With its primary focus on education, SINDA aims to raise the academic performance of Indian students and youth through

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Playeum – Process and Productivity Improvement

Playeum – Process and Productivity Improvement

Project Scope Playeum is Singapore’s first Children’s Centre for Creativity. Within their space, children can play, create and be inspired by hands-on exhibitions and workshops. In addition to the usual family visitors,  Playeum regularly receives visits from school groups.  As these school groups can go up to over 60

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Josiah Montessori – Rethinking the Childcare Industry

Josiah Montessori – Rethinking the Childcare Industry

The business strategy innovation project is helping us understand that we need to change the way we do business…It is also making us relook our business challenges — process staff, customer service, system and competition – and come up with a strategy to address the

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SCL System – Product to Service Business Model

SCL System – Product to Service Business Model

Project Scope SCL System is an SME (Small to Medium Enterprise) in the business of trading and distributing control and automation components used in building infrastructure for the last 18 years. With many of their competitors going online, SCL finds it difficult to remain competitive in a