Cartier – Reaching New Customers

Cartier – Reaching New Customers

Project Scope Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. In 2018, it is ranked by Forbes as the world’s 59th most valuable brand.   In Hong Kong, Cartier tends to appeal to a more mature audience. To reach out

ETPL & A*STAR – Tech-Centred to Human-Centred

EPTL & A*STAR – Tech-Centred to Human-Centred

Project Scope Exploit Technologies Pte Ltd (ETPL) (now known as A*ccelerate), is the technology commercialization arm of A*Star, Singapore government’s Agency for Science Technology and Research (A*STAR). ETPL’s mandate is to grow businesses in Singapore and beyond through translating inventions and intellectual capital (from their 21 research

Evolving Brand Identity Client: Sir Manasseh Meyer International School (SMMIS)

SMMIS – Evolving Brand Identity

Project Scope Sir Manasseh Meyer International School (SMMIS) is a homegrown Jewish school.   Faced with increasing competition from new international schools, enrolment was falling, exacerbated by SMMIS’s move to a less central location. To reverse this trend, &Larry and Design Sojourn were engaged to help SMMIS understand

Everbest – Stepping Forward Together

Everbest – Aligning Brand Identity

Project Scope Everbest Shoes & Handbags was founded in Singapore in 1979 and was subsequently launched in Indonesia in 1993. Over the years, the brand has acquired distinctly different personas in the two countries, with different brandmarks and customer segments.   &Larry and Design Sojourn were engaged to

SCL System – Product to Service Business Model

SCL System – Product to Service Business Model

Project Scope SCL System is an SME (Small to Medium Enterprise) in the business of trading and distributing control and automation components used in building infrastructure for the last 18 years. With many of their competitors going online, SCL finds it difficult to remain competitive in a