- identified gaps in parents’ perception and the communication of the school
- defined parent personas that helped SMMIS better understand the needs of parents
As a result, recommendations include restructuring the curriculum to better meet the needs of students and parents, and better communication channels with parents and the public.
Some of the new brand positioning implementation by &Larry:
- a redesigned brand identity and
- new imagery for website & marketing collaterals that better communicates the warm & nurturing school environment of SMMIS and its Jewish cultural identity.
Status: Completed (March to July 2018)
Competence: Ethnographic Research, Design Thinking Consulting