
Vision
We ask what is the big idea? Through this “big idea”, we determine the proposition and strategy.
Discover
We deep dive into our client’s DNA, identify their needs and objectives, and understand their customers and stakeholders through observation and research.
Define
Through synthesising and reframing, we create a design framework that sets the tonality of the solution and maps the way forward for the design project.
Design
Through a number of activities such as brainstorming and ideation, rapid prototyping and validation, we find the best ideas to move forward with.
Deliver
We bring the design to life by managing change for smooth transitions, using service blueprints for seamless experiences, and improving processes for greater efficiency.