Samsung's Design Aesthetic is Minimal Organic
I don’t make this kind of stuff up. According to Surface Magazine Asia:
Samsung’s aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers.
It looks like a pretty logical and obvious contrarian approach to the current “Minimal Geometric” aesthetic made popular by Apple. Looks like it’s working well for them, what do you think?
Via: Surface Magazine.