Design Led Innovation

Design Led Innovation is a user-centered design methodology that radically rethinks the meaning of your products, services, systems and processes for your customer. This leads to dramatically new forms of value that supports your organisation’s growth and sustains its long-term success.

This is Design Thinking and Design Led Innovation applied, and where it can do its best work for you.

Design Research

Deriving insights for meaningful innovation

We employ qualitative and quantitative techniques in tandem with big data analytics to provide you with a comprehensive understanding of the problem faced.

By deep diving into the needs and constraints of your end users, we’ll help you identify gaps and opportunities for innovation in your organisation.

We employ qualitative and quantitative techniques in tandem with big data analytics to provide you with a comprehensive understanding of the problem faced.

By deep diving into the needs and constraints of your end users, we’ll help you identify gaps and opportunities for innovation in your organisation.

Qualitative Research

User interviews
Focus group discussions
User observation
Behavioural segmentation

Quantitative Research

Surveys
A/B testing

Big-Data Analytics

Customer analytics
Business process analytics
Industrial analytics

The Catholic Conversation

See how we helped The Catholic Archdiocese of Singapore conduct research that led to decisions made on resource allocation, pastoral work and activities.

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The Catholic Conversation

See how we helped The Catholic Archdiocese of Singapore conduct research that led to decisions made on resource allocation, pastoral work and activities.

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Strategy and Translation

Bringing solutions into the real world

Through connecting the dots and providing a coherent picture of the problem at hand, we’ll guide you to discover adjacent possibilities and determine your next steps.

We work with business leaders, executives and stakeholders to convert these insights, strategies and actionable solutions into working prototypes that span products, services, processes and cultures.

Through connecting the dots and providing a coherent picture of the problem at hand, we’ll guide you to discover adjacent possibilities and determine your next steps.

We work with business leaders, executives and stakeholders to convert these insights, strategies and actionable solutions into working prototypes that span products, services, processes and cultures.

Co-creation workshops
Direction-setting
Brand audit

UI/UX design
Service design
Industrial design

If you run a business in Singapore, you may be eligible for the Enterprise Development Grant (EDG) from which you enjoy up to 70% of our consulting fees. Detailed information about the EDG can be found on the Enterprise Singapore website.

Reaching New Customers

See how we worked with Cartier to help them stay relevant and appeal to a new and emerging type of clientele.

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Reaching New Customers

See how we worked with Cartier to help them stay relevant and appeal to a new and emerging type of clientele.

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Transformation & Implementation

Reengineering systems and cultures towards innovation

We challenge norms and help your team reimagine current processes.

In doing so, we cultivate a conducive environment for design and sustainable innovation within the organisation through a blend of leadership and culture transformation.

We challenge norms and help your team reimagine current processes.

In doing so, we cultivate a conducive environment for design and sustainable innovation within the organisation through a blend of leadership and culture transformation.