HOW WE CREATE SOLUTIONS

Design Led Innovation is a user-centered design methodology that radically rethinks the meaning of your products, services, systems and processes for your customer. This leads to dramatically new forms of value required for long term sustainable business success.

Vision

We ask what is the big idea? Through this “big idea”, we determine the proposition and strategy.

Discover

In this phase we deep dive into our client’s DNA, identify their needs and objectives, and understand their customers and stakeholders through observation and research.

Define

Through synthesizing and reframing, we create a design framework that sets the tonality of the solution and maps the way forward for the design project.

Design

Through a number of activities such as brainstorming and ideation, rapid prototyping and validation, we find the best ideas to move forward with.

Deliver

Translating validated ideas into innovative experiences and solutions.

Vision

We ask what is the big idea? Through this “big idea”, we determine the proposition and strategy.

Discover

In this phase we deep dive into our client’s DNA, identify their needs and objectives, and understand their customers and stakeholders through observation and research.

Define

Through synthesizing and reframing, we create a design framework that sets the tonality of the solution and maps the way forward for the design project.

Design

Through a number of activities such as brainstorming and ideation, rapid prototyping and validation, we find the best ideas to move forward with.

Deliver

Translating validated ideas into innovative experiences and solutions

Learn more about our consulting and training services.