Loyalty Points, What's the Point?

I recently had a discussion with my better half on how "Loyalty Points" are pointless these days. (Please excuse the pun!) I rather have a clutter free wallet than carry my Ikea or local hardware store loyalty card. Why accumulate points and work


3 Seconds is all You Got for Your Designs to Sell!

In a blink of an eye, a potential buyer would have entered a store, quickly scan the different products on the shelf and then make a decision to engage with a particular product. All this happens in just 3-5 seconds! A product’s external housing is one of


Apple, you are a STUD!

Apple customarily comes late to the game, sitting and watching and then releasing its own, usually better, take on the current offerings. If Apple went to a party, it would turn up last and leave with the hottest girl there.

Via: Anders Ramsay.com via <a


Experience a Brand for Real

Many brands are seeing the light. From Nokia, Apple, Levis, Nike, Nintendo, to Bose, Samsung and Sony, companies today understand the power of branding and know that to allow consumer to fully experience their brand they must create an environment where the consumer is surrounded by


Learning about my Design Sojourn Brand

I am a strong believer in self-branding. This website and everything online that I participate in should be a measured expression of what the Design Sojourn brand should be. So it was nice to stumble onto Mel's blog and his research on


Navigating and Sharing Design Sojourn

Always ever eager to improve your "surfing experience" here at Design Sojourn, I have been tweaking around with the coding of my website. It's not final but I'm experimenting on different "ingredients" to see if it works for you and me. 1) I've decided to