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November 2, 2018 In Design Process

Design Thinking Experts Fill In Gaps Between Steps

How do you identify the best Design Thinkers? Separate the men from the mice? They can fill in the gaps between the steps. Design Thinking has been expressed as codifying how designers think. However, when a process gets codified, the tendency is to simplify it for the purpose of...

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August 14, 2018 In Articles, Design Leadership, Design Process

What is the Difference Between Lean and Design Thinking?

I get this question a lot.  The next question after that would be: aren't they all the same?  I decided to post this question on my twitter feed just to see what you all thought.  Thanks for the great replies! Apples and oranges. Lean and agile are methodologies for...

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August 14, 2018 In Articles, Design Leadership, Design Process

2 Approaches to Design and 4 Rules for Understanding Humans

I get this all the time. Whenever we talk about Design Thinking's user-centered approach to finding opportunities and understanding your customer better, someone always reminds me that one of the worlds most successful company (in my humble opinion), Apple, does not do market or user research. Similarly,...

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July 10, 2018 In Articles, Design Leadership, Design Process

Design Thinking Singapore’s Future: What is Holding Us Back from Change?

A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where...

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August 11, 2016 In Design Leadership

Fighting the Status Quo

Many of us, stuck in the trenches of Design Thinking, have to challenge the status quo. We have to convince, cajole, or fight with people to effect change.  Change goes against established Orthodoxies or cultural norms, thus you would have likely heard a lot of: "Son, this...

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October 30, 2015 In Articles

(Re)building Trust in the Healthcare System

Earlier this month, it was reported that 22 patients in a renal ward of the Singapore General Hospital (SGH) have been infected with the deadly hepatitis C virus. 4 have since died. The current prognosis is that it was likely due to cross-contamination...

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May 27, 2015 In Design Process

Adopting the Simulation Mindset in Design

One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat. I like...

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September 19, 2013 In Design Leadership

What is the Value of Design?

The British Design Council has found that every £1 spent on design gives you over £20 in increased revenue, £4 increased profit and £5 in increased exports. A very nice and handy statistic to be liberally used in your next discussion with a business...

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August 28, 2013 In Articles

Get your Elevator Pitch right for your Design Strategy to Work

In a rare interview with Fastcompany, CEO Dietrich Mateschitz shares his thoughts about what Red Bull is all about.

What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. It...

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August 13, 2013 In Design Process

A Guide to Experience Maps

adaptive path guide to experience mapping Adaptive Path has designed a nice little mini-site to share and showcase their guide to Experience Mapping. Very generous of them and too good not to...

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April 12, 2013 In Design Leadership

Why Nobody can Copy Apple

Well...

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Design Process

The Design Thinking Process Paradox

Designers or Design Thinkers often like to think that they require a certain level of “freedom” to allow their creativity…

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designsojournDesign Sojourn@designsojourn·
November 28, 2019

What about: Spend some time with your potential customers to understand what really makes them tick?

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