I really like Zero to One by Peter Thiel. So much so, that I'm slowly reading it chapter by chapter to internalize the information. If you are interested in how game-changing strategies behind new products and services are conceptualized, this book is for you. I particularly like his...
A few weeks ago, the Prime Minister of Singapore, Mr. Lee Hsien Loong said: "Good design thinking was a key reason for Singapore’s successful journey from a third world country to first, and it will be critical in the country's future transformation…” Indeed, Singapore is where...
Some of you might be familiar with the Diffusion of Innovation. It is a theory that seeks to explain how new ideas and technology spread and is typically used to explain consumers’ adoption of technology. Through our course of work, we’ve come to realise this...
Our partners Methodology.sg is running an awesome Masterclass workshop called: DESIGN LEADERSHIP: How to Identify and Communicate the Value of Design. Details as follows: Design as a Strategy is the next big thing. Enlightened companies such as Apple, Dyson and PepsiCo have bet on Design and won. But to...
Earlier this month, it was reported that 22 patients in a renal ward of the Singapore General Hospital (SGH) have been infected with the deadly hepatitis C virus. 4 have since died. The current prognosis is that it was likely due to cross-contamination...
Great article by Benedict Evans who shares a lot of good information on why Microsoft is going to die. The apps that people want on smartphones are not being written for desktop Windows anyway. Uber doesn't have a desktop Windows app, and neither does Instacart, Pinterest...
Photo Source: Flickr
It is the ability to identify patterns of insights and "connect the dots" in a meaningful way.
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Tom Fishburne shares a pretty funny comic on how to give and receive feedback. While this is from a Marketing standpoint, we can (as designers) also learn from this....
Design Sojourn is an exciting strategic design consultancy passionate in helping our clients leverage on Design Led Innovation to make people's lives better.
We have openings for Designers or Design Researchers with a strong background in...
A few simple observations on how you can implement Design Thinking in your or any organization large or tiny. These observations have been validated time and time again during my continual involvement with this activity. ...
The last 6 months had been a busy time for the team at Design Sojourn. So I have to apologize for the limited updates on this blog.
One thing I am happy to announce is that we...
We always want the best for our clients, so one of our key business tenets is teach our client's to fish. You know the old saying, "give a man a fish and you feed him for a day; teach a man to fish and you feed...
This happens all the time.
After a game-changing workshop, where a whole host of innovative ideas underpinned by ethnographic research get plotted on an actionable plan, I call back a few months later to find out that...
Robert Brunner (the man more commonly known as the person who hired Jonathan Ives) has achieved something that I always hope to achieve with the clients I work with. He has helped a fledging company build an awesome brand and thrive in a competitive market thought...
Jeremy Keith writes: Convenience. Ease of use. Seamlessness. On the face of it, these all seem like desirable traits in digital and physical products alike. But they come at a price. When we design, we try to do the work so that the user doesn’t have to....
I'm super excited to share that tomorrow marks the launch of one of the biggest projects we have led and worked on to date. In partnership with ETPL, we brought to...
What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design....
So it seems that Frog's Chief Creative Officer, Mark Rolston, has left to start Argo a "new type" of design firm that is a hybrid mix of design agency, incubator and product development group. With argo, Rolston is looking to create a nimble design group that...
I have always enjoyed discussing Design Methods and frequently use Damien Newman's Squiggle as a means to visually describe the Design or Design Thinking process. But how do you describe the feeling when you are knee deep in the process? How do you sort yourself...
I'm sure we are all familiar with customer journey maps or experience maps. It is a great tool to visually map out the different touch-points a customer experiences when he engages a service or product. The main premise of an experience...