Apple's Inconsistent Aesthetic

James Higgs writes an interesting article about the inconsistencies of Apple's aesthetic. In one corner you have Apple's sublime and minimal industrial design where every corner or radii has been considered.

These devices have become increasingly simple and pared down, even as the power contained

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Build Ecosystems not Products

It is commonly known that Apple does not use user-centered research to help the Business determine what they should create or do next. They go one better. They build "playing fields" wide enough for people to do as they please.

Apple has recognized what

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