The Most Innovative Companies of 2007
BusinessWeek has just featured the world’s 50 most innovative companies. Apple has topped the list for the 3rd year running, owing its successes to iPod – the icon of design. This shows the importance of design in business innovation.
Some of the Asian companies that are featured include Japan’s Toyota and Honda, Sony and Nintendo, Korea’s LG and Samsung. It is good to see that Asian car, electronic and home appliance brands have succeeded in the worldwide list of innovative branding.
I think the companies being ranked in the table show a broad range of industry sectors (from technology, medical to manufacturing) and is good. However, I feel that the number of European, Asian and Pacific companies listed is actually mis-represented. It is no surprise to see that most of the companies that are featured in this list are North American companies. Simply because this survey was conducted by 2468 executives, of which 77% are from North America, 12% from Europe and 9% from Asia or the Pacific Region. Therefore, I feel that this may not paint a very accurate or balanced picture of the innovativeness rankings of the different companies from around the world. A periodical like Business Week should know better.